It’s Too Late. Do It Anyway! 

editorial design, production



It’s Too Late. Do It Anyway! is two books in one, created for cultural workers who want to get off the racial capitalist high-speed-train-to-nowhere and start structuring revolution through collective care.

Part exhibition catalogue, part time travel, part essay, and part manual, I developed the layout for It’s Too Late. Do It Anyway! in dialogue with curators Cassie Thornton and Magdalena Jadwiga Härtelova in order to find the right place for all the voices and timelines involved.

I closely followed the printing process after we decided to print the publication in Berlin at hinkelsteindruck, to make sure the color appeared as desired.

It’s Too Late. Do It Anyway! offers two routes into a fractal support network designed to shed absurd, useless forms of artworld prestige in favor of collectively producing a world organized to support caregivers.  It’s Too Late tells the true story of an exhibition about care that exposed the difference between making symbolic gestures and actually doing something. Do It Anyway! serves as a manual for The Hologram, a prism-shaped collective care protocol conceptualized by artist Cassie Thornton, inspired by the Social Solidarity Clinic of Thessaloniki in Greece, and now practiced by people all over the world.



Published by Thick Press
Curated by Cassie Thornton and Magdalena Jadwiga Härtelova
Writing: Cassie Thornton, Magdalena Jadwiga Härtelova, The Hologram community, Lita Wallis, Prem Krishnamurthy, Ruth Catlow, Amanda Nudelman, Fran Ugalde, Jennifer Bazar
Editing: Heather Kapplow and Thick Press
Proofreading: Demi Lee